On this Earth Day, we take a look back at one of our products that not only enhanced the photographic industry, but also made a very big step for the industry's transition toward green thinking.
In 1991, The Denny Mfg. Co., Inc. and Mr. Jay Schwartz d/b/a ElectraVision formed a new company named Denny Electra Vision Co., Inc. The sole purpose of the company was to manufacture and distribute it's new EV2000 electronic proofing system to the professional photographic community world wide.
The new preview system placed photography businesses on the leading edge of technology and innovation, improving quality, customer satisfaction and sales.
What was so green about this technology? If you remember, prior to the EV2000, photographers produced hard copy proofs from which clients chose images to order. Not only did the EV2000 eliminate the need for proofs, but it also allowed photographers to make minor adjustments after each shot in order to capture the best photos each session. Sessions went quicker, easier, and were more successful when using the EV2000.
The system was so successful that Denny Electra Vision Co., Inc. sold more units than those offered by established camera and film companies!
What initiatives is your studio taking to be more green? Share your green practices with us and others in celebration of Earth Day! Follow us on Facebook to comment, share, and like our posts or simply comment to this post!
Tuesday, April 22, 2014
Saturday, April 19, 2014
4 Tips to Protect Your Studio and Livelihood NOW
We read a recent article about the details surrounding a photography studio burglary in Hagerstown, MD. That got us thinking...are our clients protecting their studio and assets from similar situations? We came up with these four tips to follow so you can laugh in the face of potential thieves that want to get your studio equipment and gear.
1. Disguise your products
Don't advertise what is in that camera bag! Many camera companies put the product name and model on camera bags and straps. Although you want your clients to know you use the best equipment, you do not want sticky fingers to know it. Instead of using the company bags, get a customized camera bag and strap that also shows your personality. We offer Pro Camera Bags that can carry most, if not all, of your items easily, efficiently, and in disguise, too!
2. Keep a running inventory
Every time you purchase a new backdrop, prop or studio item, write it down. This may be a daunting task to start, but it will be worth it if something were to happen at your studio. For each item you should include the following information: name, company, serial number (if applicable), and amount paid.
3. Back up that inventory with documents
Keep your receipts! We suggest filling a binder with sheet protectors and storing both the receipt and user manual (and any other documentation) in the same sheet protector. This way, all your documents are in one place.
Feeling extra organized? Put tab dividers in the binder to separate categories of items such as backdrops, props, cameras, and studio lighting.
4. Get some insurance!
Insurance is much more affordable than you think and is invaluable if something happens to your equipment. The Professional Photographers of America (PPA) offers insurance solutions and tips to their members. Check out the wide variety of PPA Insurance Solutions to see if there is a right plan for you.
Denny Manufacturing Co., Inc. is committed to providing you, the photographer, with high quality studio equipment and tips to help your business achieve its full profit potential. Look for more blog posts on industry tips and trends to follow!
1. Disguise your products
Don't advertise what is in that camera bag! Many camera companies put the product name and model on camera bags and straps. Although you want your clients to know you use the best equipment, you do not want sticky fingers to know it. Instead of using the company bags, get a customized camera bag and strap that also shows your personality. We offer Pro Camera Bags that can carry most, if not all, of your items easily, efficiently, and in disguise, too!
2. Keep a running inventory
Every time you purchase a new backdrop, prop or studio item, write it down. This may be a daunting task to start, but it will be worth it if something were to happen at your studio. For each item you should include the following information: name, company, serial number (if applicable), and amount paid.
3. Back up that inventory with documents
Keep your receipts! We suggest filling a binder with sheet protectors and storing both the receipt and user manual (and any other documentation) in the same sheet protector. This way, all your documents are in one place.
Feeling extra organized? Put tab dividers in the binder to separate categories of items such as backdrops, props, cameras, and studio lighting.
4. Get some insurance!
Insurance is much more affordable than you think and is invaluable if something happens to your equipment. The Professional Photographers of America (PPA) offers insurance solutions and tips to their members. Check out the wide variety of PPA Insurance Solutions to see if there is a right plan for you.
Denny Manufacturing Co., Inc. is committed to providing you, the photographer, with high quality studio equipment and tips to help your business achieve its full profit potential. Look for more blog posts on industry tips and trends to follow!
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denny manufacturing,
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Monday, April 14, 2014
5 Tips to Creating Your Best Child Lifestyle Photos
Want to take a picture that will stand out and capture the
everyday essence of a child? Forget the conventional dressed up photos and aim
toward lifestyle photography with your clients. By breaking out of the mold,
you can create photos for your clients that will capture elements beyond the
flash, creating a time capsule photo for the child and parent. We suggest
utilizing these tips in your studio, where a child will be less distracted and
where outfit or backdrop changes are easily accomplished. So grab some snacks,
pump up the playtime tunes and follow these tips for capturing great children
portraits:
1. Let them dress up
Costumes aren’t just for Halloween anymore. Ditch the
Easter attire and have the parents bring along favorite “dress up” clothes. Are
they character-themed? Even better. Dressing up will let their personality
shine through and parents can choose solid backdrops or themed backdrops to
complement the costume. We offer a full line of Solid Color Poly Cloths and Computer Painted Backdrops to complement either choice.
2. Have them bring along their lovey
Don’t know what a lovey is? It is the new popular
term for that special object a child cannot live without (think Linus and his
blanket). For a homey feel to these photos, use a realistic Denny Mfg. Neoprene Roll Up Floor with a hardwood design. These neoprene floors provide a soft cushion
surface, allowing children to roll around and play comfortably. Parents not
interested in these photos? Have them bring the lovey anyways—the shoot will go
much easier with it nearby!
3. Get them to play with their favorite toy(s)
Invite parents to bring along other favorite toys and
capture every day playtime. Create the look of a home’s interior by adding a
baseboard to the backdrop and floor setup. Next step? Let playtime begin and snap away.
4. Mess it up a little
Some of the best pictures come when children are
happily being their messiest (hello, baby smiling and eating spaghetti,
anyone?). Whether it’s a cake smash or painting at an easel, the smiles come a
lot easier when we let kids be….well, kids. The child and the mess is the focus
of this shot, so we recommend using a Solid Color Poly Cloth Backdrop (a
washable, dryer safe backdrop available in a variety of colors) or, if looking
for a high key backdrop, you can’t go wrong with the Denny Mfg. Photo WhiteVinyl (a water resistant backdrop that easily wipes clean).
5. Encourage parent participation!
Rather
than bark orders, have the parents get into playtime with the children. You may
be able to get a few parent/child photos to help sweeten your end results
Denny Manufacturing Co., Inc. is the world’s largest
manufacturer of backdrops, props and related studio accessories. Find out more
about Denny Mfg.’s products at http://www.dennymfg.com
and follow us on Facebook!
Wednesday, November 13, 2013
Our Featured Photographer...Jenny Hollis!
Jenny Hollis is our Featured Photographer for the month of November!!
Jenny Hollis is actively involved in her local guild as well as state and national associations. She has earned her Photographic Craftsman degree and Masters in Photography in 3 years. She has been awarded numerous 1st place awards in print competition, "Best of Show", "President's Award", 3 Fuji Masterpiece Awards, 2 Kodak Gallery Awards, 2 ASP "Best of the Best Awards" to name a few. In addition to that, she has earned 4 Loan Collection prints, scored a perfect score of 100 on 3 Images and has received "Photographer of the Year Gold Level" for three years.
Jenny is a highly sought after speaker in her area of expertise, "Fine Art Children's Portraiture". It is her joy and passion to teach and share her love of the business.
Jenny wrote to us and said the following kind words!
"OMG! I am so blessed and honored to have been chosen as the featured photographer for Denny Manufacturing for the month of November..This means so much to me because Denny is such a key component to the success of my studio. Each year, my office manager and I collaborate and plan our specials and "Limited Edition" sets based on our background selections from Denny. I am amazed and the creativity and constant challenge on Denny's part to keep pushing the envelope and offering photographers products we didn't even know existed!!!! Love it!!
The team at Denny's is second to none...From the top, to customer service, to shipping...they are all so eager to please, so thorough and always so customer-focused.
I am often asked what "stables" we photographed at, or what "hotel" we were in or whose "living room" did we use to photograph such beautiful images....Never in a million years do they believe me when I tell them it is a background...HaHa...The other aspect of the backgrounds that Denny offers is that for my "set building" style, it is cake for me to tell the story....There is sooo much depth in their backgrounds and the realism of them is incredible!
What else can I say about this Amazing company that supports professional photographers in this day and time. My hats off to you, Denny and your team!"
Thanks again Jenny for your wonderful words!! :)
For More Information about all the backdrops shown here, please visit www.dennymfg.com
Wednesday, September 25, 2013
Nick Pocaro, Our Featured Photographer!
Here are some more images from the wonderful Nick Pocaro!
Nick was featured back on September 20th with a testimonial stating how much he likes Denny Products!
For More Information Please Visit www.dennymfg.com
Friday, September 20, 2013
Featured Photographer Nick Pocaro
We have a NEW Featured Photographer for the Month of September!
Nick Pocaro!
Thanks Nick, for sharing your story!
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| CP6425 Helter Skelter |
"My name is Nick Porcaro and I own a photography studio, nFocus Photos, in Crystal Lake, Illinois. I photograph primarily seniors because it's FUN!
Denny's Freedom Cloth has completely changed the way I photograph in the studio. Using Freedom Cloth in combination with Denny's muslin track system makes it so EASY to change backgrounds that sometimes I'll use several with the same outfit. Prior to Freedom Cloth I was using muslin backgrounds and they were so cumbersome, it was a pain to swap them out and storing them was a nightmare. I had big pods of balled up muslins all over the studio. It was starting to become an eyesore. Now with Denny's Freedom Cloth I'm able to keep about a dozen on my track system and the rest are neatly folded on a closet shelf. The best part is, when I need them I can just grab them out of the closet and they're good to go. Could not do that with muslin!!
Besides their ease of use, the designs Denny's has available in their Freedom Cloth line are the best in the industry and they are constantly updating with newer, cooler designs. My seniors LOVE them!! I've used other background companies in the past, but they just don't keep up with the latest trends the way Denny's does.
Thanks, Denny, for making my life easier!!"
Denny's Freedom Cloth has completely changed the way I photograph in the studio. Using Freedom Cloth in combination with Denny's muslin track system makes it so EASY to change backgrounds that sometimes I'll use several with the same outfit. Prior to Freedom Cloth I was using muslin backgrounds and they were so cumbersome, it was a pain to swap them out and storing them was a nightmare. I had big pods of balled up muslins all over the studio. It was starting to become an eyesore. Now with Denny's Freedom Cloth I'm able to keep about a dozen on my track system and the rest are neatly folded on a closet shelf. The best part is, when I need them I can just grab them out of the closet and they're good to go. Could not do that with muslin!!
Besides their ease of use, the designs Denny's has available in their Freedom Cloth line are the best in the industry and they are constantly updating with newer, cooler designs. My seniors LOVE them!! I've used other background companies in the past, but they just don't keep up with the latest trends the way Denny's does.
Thanks, Denny, for making my life easier!!"
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| CP6425 Helter Skelter |
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| CP6481 Nebulous |
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| CP6481 Nebulous |
More of Nick's Images will be featured soon!
For More Information please visit www.dennymfg.com
Wednesday, August 7, 2013
August Featured Photographer
We are thrilled to announce a
NEW
"Featured Photographer" Series
here on our blog!!!
First up..
Bonnie Matassa!
Hi Everyone! I am super excited to be featured as Denny's Photograher of the Week! My name is Bonnie Matassa and my studio is located in the small town of Lockport, Louisiana. Since I was a young child, I have always had a love for Art. One of my favorite things to do is to paint. Many of my family and friends all have Bonnie Matassa original paintings hanging inside their home today.
In college, I studied Art and Business because I knew that I wanted my career to be art related, and I am very blessed that I am able to do so with my photography business. When I first started with my photography, I converted the 2nd floor of my house into my studio, and 2 years later I built my commercial studio.
I am what you call a Denny's Addict. Pretty much everything I have in my indoor and outdoor studio, from backdrops to props and even equipment all come from Denny Manufacturing. Quality is very important to me and It DOES make a difference in the end result, and that is why I continue to build my business with Denny's. The freedom cloth is ultimately the best choice for me, because it allows me to have multiple backdrop choices without having to tie up the space in my studio (and i have LOTS and LOTS of designs that fit into my small studio space). Another favorite of mine is the hand painted Old Master's Canvas. My absolute favorite is "Almond Creme". Its the very first backdrop I ever bought from Denny's over 5 years ago and continues to be the one that's most used in my studio today. Because Denny keeps up with all the new trends in photography, I know that I can count on them to help my business grow in years to come.
Stay tuned for more of Bonnie's images throughout the month of August!!
Until then.....
Visit us at www.dennymfg.com for more information
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